The Top Five Digital Media Sites For Your Business

Digital media offers unmatched access to a ton of different markets. Most people have experience with some sort of digital media, but not everyone actually understands how different each of these platforms is from one another. They all offer slightly different user experiences which make some digital media work better when targeting specific audiences. Because of this, it's very important to pick the right media sources for your business.

Let's go ahead and take a closer look at the top five digital media sites for marketing your business.

1. Facebook

Facebook is a great digital media site for businesses. It offers a huge user base (around 2.4 billion users to be exact!) and allows you to use many different media types.

You can create your own pages and groups, upload videos, post links to websites, upload pictures, and even write your own posts. The potential for connecting with your audience is only limitedby your imagination. This makes Facebook a crucial tool for promoting your business and products online.

Facebook is also a great place for ad programs to promote posts. This allows for your content to reach an even wider audience. But the benefits don’t stop there. Facebook ads give you the ability to target specific users based on the qualities you set. That means you can easily target different groups for better conversion rates.

Another thing to note about Facebook is the strong use of older users. This makes it an excellent choice when trying to reach older generations who won’t be as active on other platforms.

Being the most popular overall, you can’t go wrong with Facebook. It offers great promotional tools and has tons of post options to choose from.

2. Instagram

At 1 billion users, Instagram is another great choice for your digital media outlet. This is especially true when targeting younger generations, but usage is growing in older generations as the site’s popularity continues to increase.

Instagram lets you create media, mostly in the form of pictures, but it works well for video too. The site allows for short and long-form video content through the use of Instagram TV (IGTV). There's also great functionality to promote audience-brand interaction with stories which are temporary videos or pictures posted to an account for followers to see. You can make polls, promote links, and more.

Being owned by Facebook, Instagram also has a similarly sophisticated ad system that allows you to promote posts and make creative ads. Whether these ads be in the form of short promotions between stories, picture carousels for your timeline (horizontal scrollable pictures), or simply the use of product tags on pictures. Whichever style you choose, the app makes it easy and simple to promote your product.

Besides your more traditional digital media use, Instagram is also home to another rich marketing resource - influencers. A fairly new style of marketing, influencer marketing has become very popular recently thanks in-part to these digital media sites. This aspect just goes to show the diversity of the site.

If you're looking for a well-rounded and popular option, Instagram could be right for you.

3. LinkedIn

The next digital media site on the list is more geared towards professional networking. Here you have many of the same features as Facebook such as text posts, pictures, and videos, but it also emphasizes professional work experience and doubles as an online resume.

One of the main site features allows you to post job openings and apply to open job applications. It's a perfect platform for companies to promote themselves in an appealing way to attract top talent. The reach that this online job board feature gives you makes it an incredibly powerful tool to grow your business quickly.

Just like the other digital media we've talked about so far, LinkedIn also offers the use of ad promotions. However, these ads tend to be more geared toward professional and educational industry products.

For instance, this ad from Embry-Riddle Aeronautical University is promoting an online education program for professionals to grow their knowledge and skillset.

LinkedIn strives to create a network for businesses and professionals alike. If you're trying to attract new talent, think about giving LinkedIn a try.

4. Twitter

Another great option on the list, Twitter is a short post based digital media source. It's popular for both professional and non-professional audiences and allows for great interactions between brands and audiences. In fact, here you'll find arguably one of the most interactive marketing experiences between companies and their customers.

Twitter posts consist mainly of text posts up to 280 characters but also allows for the use of pictures and videos in these posts. It's also a great format for discussions as it allows you to easily see and reply to other users' tweets.

Twitter’s Poll feature creates another way to interact with the community and gain some quick data. While it may not be wise to base important business decisions solely on the data gathered, it can provide quick insights from your target audience.

Like many of the other digital media sites, Twitter allows for ads to be posted on users' timelines. You can see some good examples in the post by Learning Hub.

5. Pinterest

The last digital media site on our list is Pinterest.

A very artsy and visually-based option, Pinterest is particularly useful for those wanting to display information with pictures, videos, and other visual-based media. The site allows users to browse through page after page of enticing images.

Most images you come across lead to other sources of information, mostly in the form of links to separate websites. The key here is to make use of tall pictures and to make images as eye-catching as possible as this makes your post stand out from the noise.

Pinterest is particularly popular amongst bloggers like this recipe blog as it's easy to make food look good in this format.

If you tend to promote crafty or artsy products, consider making a few Pinterest boards for your own company.

Conclusion

Whether you're trying to promote your axe throwing range or find clients for your digital marketing agency, digital media is a great resource to grow your business. Each site offers its own pros and cons, so you just have to experiment to see which combination works best for you and your business.